Should a Public Relations campaign take its cue from a marketing or advertising plan or the other way around?
This is just like the Chicken or Egg question.
Most of our clients who already feel comfortable with our service and have faith in our vision often go to us for their marketing and advertising needs as well. And why not? Who doesn’t want a full range campaign all in perfect sync?
Most people think that marketing is only about the advertising and/or selling of goods and services. Advertising and selling however, are just two of the many marketing activities.
In general, marketing activities are those associated with indentifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
- Situation analysis
- Competitive analysis
- Strategy (positioning, alignment)
- Tactics (pricing, public relations)
- Forecast (sales,market)
We believe that creativity and a focused message are the keys to successful advertising. We are experienced in generating concepts, copy and visual content that create an impact.
We have produced advertising campaigns across a number of mediums, including the online environment. We work closely with clients to understand the objectives of a campaign. We can manage all stages, including media buying and results analysis. Often required to meet tight deadlines, we also appreciate the need for a fast turnaround on advertising projects.
- Communication Strategy
- Tri-media (Tv, Radio, Print)
- Posters, Billboards and Banners
- Flyers and Leaflets
- Brochures
- Direct Mail
- AVPS Outdoor
- Non-traditional
In the final analysis it all boils down exhausting all ways and means to help the client. It takes a true understanding of their needs, and the skill to create something that anticipates (and meets) those needs. We leave no stone unturned.