Jayce C. PERLAS
Managing Partner
Public Relations

Juan Carlos Cadiao Perlas began his career in media in 1997 when he joined ABS-CBN’s pioneering team tasked at setting up ABS-CBNnews.com.

In January of 2000, Jayce joined GMA Network. Soon thereafter Perlas was appointed as Publicity Strategist for the entire network, the first one ever to hold that position.

At age 28, Perlas was made head of the newly spun-off News and Public Affairs Publicity and PR group.

At a one point, Jayce was the concurrent Public Relations Head of GMA 7 Entertainment, GMA 7 News and Public Affairs and QTV, the network’s sister station.

On his 7th and last year with the network, Perlas was the PR Head for GMA Entertainment, GMA Films and GMA Records—The youngest to hold the said position and for the longest period to date.

Perlas is responsible for most of the PR strategies used in the network’s major network campaigns notably the “Kapuso” network-wide relaunch, GMA News and Public Affairs’ groundbreaking “Serbisyong Totoo” campaign as well as the all the network’s trailblazing programs and blockbuster movies. Perlas also played a key role in all of the network’s crisis management projects.

Public relations models and procedures developed and refined by Perlas for the network are still currently in use for all its major public relations campaigns.

Perlas is a member of the Public Relations Society of the Philippines.

Norman Anton Esteban Ortigas LUNA
Managing Partner
Advertising and Marketing

With a career that began at Advanced Technologies and Solutions Resource Center (ATS), Norman Anton Esteban Ortigas Luna spearheaded the company’s online marketing systems and solutions division. While directing projects for the company’s local and international offices such as Singapore, United Kingdom, China and Indonesia, he formulated online marketing programs and initiatives that revolutionized how marketers and advertisers utilized the internet for brand promotion.

Luna then joined Mega Pacific Corp. where he handled the advertising needs of a diverse range of clients which included Litton Mills, Bank of Philippine Islands, Ayala Group of Companies, Citibank, AT&T and PLDT. His stint at Mega Pacific enabled him to create online and offline presence and marketing efforts which helped his clients gain a wider audience through a technology that was gaining unprecedented popularity in the country.

To date, he is now directing Business Development for two companies, Lucent Technologies & Soutions and BWD Marketing & Advertising Group, affiliate companies of Perlas & Luna. Using his expertise in marketing and information technology, he leads a team of marketing executives and IT professionals in developing diverse marketing and advertising materials including online requirements – creating a full spectrum of services for brands to gain the much needed impact in a very competitive market. Under Norman’s guidance, BlueWhaleDesign has done projects for Metrobank Credit Card Corporation, PSBank, San Miguel Beer, RFM, numerous PLDT brands and, most recently, SMART Communications, among others.

Luna brings to Perlas & Luna this core competence he gained from his professional career.

Anton Barretto
Partner

Jan Webber Macias
Partner
New Media