A Celebrity is a brand

At Perlas&Luna, we firmly believe that a celebrity is a brand. Funny as it may sound; it makes sense if we say that celebrities live in a world different from mortals. A celebrity is among them, but not one of them. Celebrities are judged on the basis of emotional appeal. How famous they are is based on and how much they are seen or talked about. We find your unique selling proposition and use it to promote you.

We have seen how television networks could pluck a nobody from the crowd and use its massive promotions and public relations machinery to be the hottest A-list star. We have seen how start-ups dominate the headlines effectively making them celebrities and household names overnight. We have seen how A-list celebrities reach greater heights. We have seen how celebrities harness every controversy or topic and twist it to their advantage. Big stars never do this themselves. Abroad, talent managers don’t do it either since they focus on their talent’s professional future. The “call my publicist” mindset is not there for no reason at all. It is a time tested and effective set up. We go beyond placing your releases – anybody could do that – we offer you strategic communications planning which works. We will be with you all the way from building and protecting your image, nurturing great media relations, press kit generation, publicity, network, studio or charity liaison and finally supportive and sensitive crisis management.

• - Perlas & Luna gives you a level of entertainment public relations expertise and wealth of insider knowledge, procedures and contacts once only available to giant TV networks and stars they select to use it for.