There was a time when the titans of the entertainment business were powerful film studios. In their hands and decisions rested the fate of everyone in the industry.

Much has changed since then. TV is king. Philippine TV industry’s polarization has fuelled the competition to levels unheard of in any industry.

We have seen how television networks could pluck a total stranger from the crowd and use its massive promotions and public relations machinery to be the next big thing. This “machinery” is very critical to a TV network’s survival. Success or failure is determined by the effectiveness of the procedures their public relations arm employs.

Whether you are a TV network, film or television content distributor, cable channel or network or program producer, our integrated and comprehensive campaigns would help you reach your market. We shall deliver the viewers to you!

• Perlas & Luna gives you a level of entertainment public relations expertise and wealth of insider knowledge, procedures and contacts once only available to big TV networks.